Bringing B2B Headwear to Life Through Creative Marketing & Brand Experiences

  • I helped bring Caps Direct’s B2B portal to life, transforming the traditional buying experience into a streamlined, self-service hub with instant mockups, global pricing estimates, and effortless reordering.

    Learned to navigate ambiguity by balancing competitor research with the needs of Caps Direct’s sales and merchandising teams. Strengthened UX/UI design, prototyping, user testing, and interactive web development skills.

  • I turn bold ideas into tailored, scroll-stopping content that builds brands, sparks engagement, and drives results.

    Through social media management, I developed strategic content planning skills, learned to balance brand awareness, engagement, and conversion, and built content pillars that communicated brand purpose while driving audience growth and sales.

  • I blend creative strategy, design, and data-driven marketing to build engaging brand experiences that make an impact.

    Through my work with Caps Direct email, I’ve developed a strong understanding of B2B tone and voice while creating responsive Caps Direct email designs focused on education and brand awareness.

  • Brought 45 cap styles to life in the 2027 catalog through strategic layout design, updated product photography, and refined copywriting that showcased each style’s unique features and benefits.

  • Designed a show-stopping trade show booth that brought the brand to life, put headwear front and center, and turned booth traffic into opportunities for connection.

Web Portal Creation

capsdirect.com

  • Developed and launched a custom B2B customer portal for Caps Direct to strengthen industry competitiveness, increase brand visibility, and streamline distributor workflows. Designed an intuitive user experience featuring global factory pricing and shipping estimates, instant product mockups with realistic decoration visualization, and personalized accounts that save customer information for seamless reordering. Built strategic website content to answer key customer questions, communicate brand mission and impact, and simplify the purchasing journey for promotional products distributors.

  • CapsDirect Google Analytics Snapshot (Oct 1. - Oct 28):

    Active Users: 4.2K

    New Users: 4.1K

    Average Engagement 16s

    Event Count: 24K

  • Figma, Salesforce Sandbox, Salesforce Experience Builder, Artifi 

  • Wireframing, UI/UX Design, Web Design, Website Development, Prototyping, User Experience Optimization, Responsive Design, Design Handoff, Website Publishing, Quality Assurance, Cross-Functional Collaboration

Social Media

  • Develop and execute social media strategies, managing content calendars, researching trends, creating branded graphics and short-form video, writing platform-specific copy, coordinating influencer partnerships, and analyzing performance metrics to optimize engagement, reach, and audience growth.

  • Since taking over social media management on October 1, 2026, I’ve driven significant account growth, with performance data demonstrating measurable results across LinkedIn and Instagram. Across 21 combined posts:

    Impressions: 5,964 +29.3%

    Engagements: 1,048 +28.4%

    Post Link Clicks: 777 +23.1%

    Engagement Rate: 17.6% +0.7%

    Audience: 3,332 +2.1%

    Net Audience Growth: 67 +63.4%

    Video Views: 969 +176.1%

  • Wrike, Meta Business Suite, Instagram, Facebook, LinkedIn, Tiktok, Sprout Social, Google Suite, Microsoft Suite, Adobe Creative Suite, Figma, Canva, Adobe Firefly, Runway, Claude, Perplexity, CapCut, Google Trends

  • Social Media Strategy & Management, Content Creation & Creative Direction, Short-Form Video Production, Campaign Development & Execution, Social Media Analytics & Reporting, Audience Growth & Engagement, Brand Storytelling & Voice, Trend Research & Content Optimization, Influencer Marketing, Cross-Functional Project Management

Email Marketing

  • Through email marketing and automation, I learned to tailor messaging and tone to diverse audiences while seamlessly adapting between brand voices. I developed a strategic approach to balancing product features, pricing, brand identity, visual storytelling, lifestyle imagery, and persuasive copy to create cohesive campaigns that drive engagement and conversions. By analyzing key performance metrics, including click-through rates, conversion rates, and unsubscribe rates, I learned to evaluate campaign effectiveness, refine subject lines and keyword strategy, optimize calls to action, and use performance insights to guide future marketing decisions.

  • For the month of October….

    Total Sends: 23,948 + 38%

    Delivery Rate: 99.8%

    Open Rate: 18.1% +3%

    Click Rate: 1.0%

    Unsubscribe rate 0.08% -2%

  • Klayvio, Mailchimp, Wrike, Figma, Salesforce, Google Analytics

  • B2B Email Marketing, Campaign Development & Scheduling, Marketing Automation & Flow Management, Audience Segmentation, A/B Testing, Email Copywriting & Design, Campaign Calendar Management, Performance Analytics & Reporting, Cross-Functional Project Management

Catalog Development

  • Brought 46 cap styles to life in the 2027 catalog through strategic layout design, updated product photography, and refined copywriting that showcased each style’s unique features and benefits.

  • Adobe InDesign, Photoshop, and Illustrator

    Layout design, typography, visual hierarchy, art direction, photoshoot production, copywriting, product merchandising, brand consistency, project management, proofreading, and print production

    • Design Planning & Layout

    • Photoshoot Planning & Coordination

    • Imagery & Product Selection

    • Copywriting & Product Details

    • Proofing & Quality Control

    • Cross-Functional Collaboration across multiple internal teams

Trade Show Booth Design

A work in progress…looking forward to continued development, further iteration, 3D rendering, and seeing my vision come to life this January at PPAI Las Vegas 2027.

  • Collaborated with sales and merchandising teams to develop a strategic trade show booth that balanced brand identity, product merchandising, and distributor engagement. Designed a visually compelling, functional space that showcased headwear and company programs while encouraging meaningful connections and supporting sales.

  • Adobe Creative Suite

    Experiential Marketing, Activation Planning, Trade Show Booth Design, Spatial Layout Planning, Brand Identity & Visual Consistency, Product Merchandising & Display Design, Cross-Functional Collaboration, Sales Enablement, Visual Storytelling, Customer Experience Design, Creative Direction, Presentation & Concept Development

  • Feedback coming soon! … January 2027

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DRI DUCK