Creative strategy, content development, and brand storytelling across B2B and D2C channels.

  • Lead social media strategy and execution across B2B and D2C channels, overseeing content ideation, campaign planning, creative production, influencer partnerships, PR, and community management across Instagram, TikTok, Facebook, and LinkedIn.

  • Shaping how brands communicate through intentional copy, cohesive design, and audience-focused email experiences. I own B2B email marketing for DRI DUCK and Caps Direct while developing evergreen D2C content that reinforces brand identity and product storytelling.

Social Media

Lead social media content development across Instagram, TikTok, Facebook, and LinkedIn, translating brand objectives into engaging, platform-specific creative. Manage the content lifecycle from ideation and planning through production and publishing while supporting influencer partnerships, PR initiatives, and community engagement.

  • October 1st - October 31st

    Impressions: 4.1M  +589.2%

    Engagements: 2,608 +186.6%

    Engagement Rate: 0.1%‍  ‍

    Audience: 97,741 +0.9%

    Net Audience Growth: 864 +2,020%

    Published Posts: 25 +13.6%

    Video Views: 130,049 +246.1%

  • Wrike, Meta Business Suite, Instagram, Facebook, LinkedIn, Tiktok, Sprout Social, Google Suite, Microsoft Suite, Adobe Creative Suite, Figma, Canva, Adobe Firefly, Runway, Claude, Perplexity, CapCut, Google Trends

  • Creative Strategy,  Art Direction, Graphic Design, Content Marketing, Brand Storytelling, Influencer Marketing, Community Management, B2B & D2C Marketing

    • Ideation & Strategy: Develop creative concepts and campaign themes tailored to consumer and business audiences.

    • Content Creation: Produce brand-aligned social assets, graphics, captions, and short-form content.

    • Influencer & PR: Coordinate creator relationships, product seeding, and brand storytelling initiatives.

    • Community Management: Foster audience engagement and strengthen relationships with consumers and industry partners.

    • Multi-Channel Execution: Adapt content for four platforms while maintaining a cohesive brand identity.

Email Marketing

Own B2B email marketing for DRI DUCK and Caps Direct while developing evergreen D2C content that reinforces brand identity and product storytelling. Partner with the creative team to establish design direction, shape compelling copy, and maintain consistency across campaigns. From developing messaging concepts to occasionally designing and building emails independently, focus on creating purposeful communications that balance brand integrity with marketing objectives.

  • September 1st - October 31st:

    Total Sends: 38,648 -1%

    Delivery Rate: 99.7%

    Open Rate: 20.2% +11%

    Unsubscribe rate 0.07% -6%

  • Klayvio, Mailchimp, Wrike, Figma, Salesforce, Google Analytics, Adobe Creative Suite, Meta Business Suite

  • Creative Direction, Brand Storytelling, Copywriting, Email Marketing, Creative Strategy, B2B Marketing, D2C Content, Brand Development 

    • Creative Direction: Guide design direction and collaborate with creative teams to develop cohesive email experiences.

    • Brand Storytelling: Shape messaging that communicates brand identity, product value, and differentiators through compelling copy.

    • B2B Campaign Ownership: Lead email content development for business-facing audiences.

    • Evergreen D2C Content: Create ongoing consumer-facing content that reinforces brand consistency.

    • Design & Execution: Translate creative concepts into polished email campaigns through occasional hands-on design and production.

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Caps Direct